EZ Factory, supplier of mobile apps used in production environments (located at Twice Eindhoven's Beta hub on the High Tech Campus) has raised a second capital injection of 720,000 euros! The investors see a lot of potential in the innovative startup, which already has well-known customers such as Heineken, FrieslandCampina and FN Steel. Especially the focus on the user perspective appeals to the investors. With this investment, the company expects to break even by the end of 2020.
EZ Factory exists since 2017. Founders Randy Appiah and Robert Bouwman come from the industry themselves and often saw the same problems: malfunctions, cumbersome procedures, delays and a lot of paperwork. That could be better. They developed EZ-GO, a digital application that facilitates the operator in autonomous maintenance, work instructions, checks and audits. This makes work safer and more efficient, operators can make their own improvement proposals and results are available in real time in a dashboard.
Developed from the user's point of view
Randy Appiah: 'We believe in a bottom-up approach. If you want to achieve improvements in the production process, you involve the operator. He knows the work through and through. When developing the app, we listened very carefully to the operators, in addition to team leaders, quality managers and production managers'. Robert Bouwman adds: 'The app makes paper superfluous, only shows what is needed and works a lot with photo and video. This makes it very easy to carry out standard tasks such as starting up a line, changing raw materials and cleaning or inspecting a machine. Moreover, the app has been developed in such a way that people can create new procedures and work instructions themselves after one hour of training. This leads to more involvement and, above all, a better process'.
In the summer of 2019, entrepreneurs already raised 530,000 euros from a number of sting investors who invested private capital. That money was mainly used to build up the team and bring in their own development capacity. As a result, the further development of this and subsequent apps can take place entirely in-house. At that time, the company already knew that another investment round had to follow this spring, according to Robert Bouwman: 'We have thought carefully about the amount of 720,000 euros. You can raise an enormous amount of money and grow too fast, but we believe in focus and structure, no matter how difficult that may be for us as entrepreneurs. We first want to market the EZ-GO app even better and further strengthen our market position. We already have a number of very nice clients and are talking to other big names. At the end of this year we expect to be able to break even and definitively outgrow the start-up phase.
Among the investors are also some of the sting investors of the first hour, who continue to invest. They have confidence in EZ Factory's approach, says Randy Appiah: 'They see that the scalability of the app has a lot of added value for large international clients with multiple locations. The fact that such companies have already opted for EZ-GO underlines that. In addition, the investors believe in the market potential, the simple way of rollout and the technology roadmap that puts the end users at the heart of the app'.
About EZ Factory
EZ Factory develops innovative and user-friendly apps to support operational teams in factories. These 'bottom-up' tools enable operators to work more efficiently and continuously improve processes. Checklists, work instructions, autonomous maintenance tasks and audits become much simpler and more visual, and results are immediately available in a dashboard. The EZ-GO app is used by renowned companies such as Heineken, FrieslandCampina and FN Steel. EZ-GO simplifies the work of operators and boosts the safety, quality and productivity of production. EZ Factory believes in the power of the people who make the products and always develops apps from their perspective. The motto is therefore: power to the operator!