Innovative high tech Brainbloc inspiration lab in the Twinning hub - possible by the Municipality of Eindhoven

22 Mar 2021

Eindhoven invests in makerspaces; No fewer than 11 special and very different places where professional creative makers of all ages can share facilities and knowledge. The subsidy scheme is possible thanks to the Region Deal Brainport Eindhoven, in which Twice can also play a nice role with the Brainbloc inspiration lab in the Twinning hub on the TU/e campus.

As a city of technology, design and knowledge, the Municipality wants to retain and strengthen all creative and innovative power. In order to retain creative makers for the city, they invest in good workplaces. These places are of great importance to Brainport Eindhoven as a driver of innovation, development and meeting. And they contribute to making Eindhoven an attractive place to live, stay and work. Read more about what we will be doing in the Brainbloc lab!

Creativity and culture in the city of Eindhoven are of great importance. That is why the municipality is investing more than € 2.3 million in 11 different maker spaces. Makerspaces are open workplaces with facilities that are difficult for individuals to purchase. Here, creative and cultural professionals have the facilities to work, experiment and share knowledge. The subsidy scheme is possible thanks to the Region Deal Brainport Eindhoven.

Existing makerspaces can develop further and provide new facilities. Some new makerspaces can also be set up. Then to a fashion lab, an experimental space for 'high tech' in combination with design (Twice) and a place for experimental theater makers.

As a city of technology, design and knowledge, Eindhoven wants to retain and strengthen all its creative and innovative power. In order to retain creative makers for the city, the Municipality invests in good workplaces. These places are of great importance to Brainport Eindhoven as a driver of innovation, development and meeting. And they contribute to making Eindhoven an attractive place to live, stay and work.

In total, 11 different makerspaces receive grants:

  • Natlab (film and new technology in combination with art and design)
  • Make Eindhoven (casting of metal, graphic techniques and glass)
  • BioArt Laboratories (connection between design, art, culture and biotechnology)
  • Effenaar (specialization AR / VR)
  • New Order of Fashion (fashion developments in combination with education)
  • MAD emergent art center (exchange of culture and technology in combination with social design)
  • We Are (exchange of culture and technology in combination with social design)
  • Discovery Factory (introduction of youth to technology and design)
  • Barracks (presentation of high-end design)
  • TWICE (experimental space at the intersection of high-tech and design) in the Twinning hub, on the TU/e campus
  • Park theater (small-scale and experimental theater / makers and productions).

Brainbloc lab Twice Eindhoven

The BrainBloC lab is unique because we initially focus on a non-technical but organizational change. We focus mainly on a change of concept with a design assignment: Digital, Sustainable and Decentralized.

Innovation now often takes place from a business perspective, and this often makes society superfluous. We show that issues can often be solved by simply organizing data and letting it work for itself using data technologies.

The BrainBloC lab is about the combination of data generation (IOT), data storage, management and exchange (blockchain), and data enrichment (AI), creating a "digital assembly line". Rich data, data logistics and a sustainable decentralized data infrastructure are the starting point for this. IOT, blockchain and AI are crucial new general-purpose technologies in this field, i.e. technologies with a high impact on many sectors, with great efficiency benefits, forming a basis for new innovations. This has an impact on almost "all" processes, organization and professions, as well as training and disciplines.

In the BrainBloC lab, we not only show that data technologies are interesting for almost everyone, but more specifically we show that it is precisely the combination of data technologies that offers new solutions, and that their application requires a fundamentally different way of thinking. Using building blocks such as sensors, cameras, computers, and even Lego or an autonomous racetrack, data flows are simulated to make a new form of systems thinking and the principle of a digital conveyor belt more familiar. The main goal is to make data (often abstract) and associated technologies (often unknown) understandable and tangible.

Ultimately, the application makes the technology relevant. We therefore do not place the emphasis on technology (in which case the companies themselves often do enough), but on concrete application possibilities and the associated impact on all related processes. To this end, we stimulate a creative thinking process, in which we deviate from the beaten track and established routes and introduce a completely new idea by thinking and reasoning from “data”. The broad adoption of data technologies requires '' thinking and acting differently '', whereby data forms the starting point for new organizational processes and principles. The newly to be realized BrainBloC lab makes the revolution of the "digital assembly line" visible, applies it in concrete terms, and thus offers an innovative perspective for designing from data.

Do you want to hear more? Please do not hesitate to contact us!

Written by
Saskia van de Schoot

directeur new business

Saskia van de Schoot
Related news
Want to stay up to date with the latest news and events at HTCE and TU/e Campus? Sign up for the newsletter.